Product Innovation

Innovation is our common criteria to ensure success: the process involving the whole company of transforming creativity into new products, new processes, new applications and new ways of doing business, with common aim of new sales and higher profits.

Unger’s Innovation management team (IMT), cross functional project teams and R&D department is the initiative to support Unger’s vision of being a world leader of production of designed dry anionic surfactants, and being the major supplier of both liquid and dry anionic surfactants  in Scandinavia.

The developed innovation process is  based on three central solutions:

  • To create value
  • To deliver value
  • To secure value

Daily work falls down to allow and stimulate creativity within a systematic framework for all dimension of the innovation process; marketing, laboratory, customer service, logistics and technical department  to ensure high process efficiency and to develop a successful organizational  culture.

A dedicated innovation management team uncovers all aspects related to the ide and creativity during the whole process regarding creating, delivering and securing new and added value for Unger and their customers.  A highly proactive sales team with long experience in market trends continuously seeks collaboration with our small and market leading multi national customers to explore and define their specific needs. Our R&D department working  full time with both products and production processes secure taking the ide developed in the lab to commercialization. A cross functional IMT secures allocation of the necessary resources  and priorities to support and complete the innovation processes. 

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